Online Session IV

4 May 2021

Tech Priorities 2021 (4): How megatrends are shaping a world of platforms

Current and future business dynamics are heavily impacted by the pandemic and often related megatrends. Transformation of the end-to-end digital operations is a prerequisite for sustainable business in the post-crisis reality.

In the new Leading Lights Boardroom season, the focus is strongly on IT priorities for 2021: the things that CIOs and IT decision makers really need to tackle in order to create business value. In each session we will show real-life IT projects that create value in the long term – through optimization of resources, competencies and technology.

In the fourth session it’s all about the turning point for end-to-end digital operations and platforms. This virtual meeting will be introduced by Bart Kerkhofs, Director IT Service & Operation EMIA at Bridgestone and hosted by Joris van Oers, MD Resources, Logistics and Manufacturing & Europe at BT’s Global unit.


Bridgestone’s world of platforms

Bridgestone is a company with more than 21.000 employees in the EMIA region. In addition to its premium tyre products Bridgestone offers a growing portfolio of tyre-centric and mobility solutions to service customers in an extensive retail network with thousands of touchpoints. Over 1 million connected vehicles are connected via their Webfleet mobility solutions.

During this session Bart Kerkhofs will elaborate on Bridgestone’s recently announced “Vision of Mobility”. The Bridgestone mobility eco-system is a world of platforms, of fleets, of tyres, of data. To address the massive market changes – such as Mobility as a Solution and connected vehicles in smart cities –  Bridgestone is evolving its business and operating models to provide value for society and to its customers. Bridgestone is revamping its business by co-creating with partners and connecting to mobility platforms.  


Other sessions

Other meetings will tackle topics such as customer experience transformation, optimizing supply chains and future-proof infrastructures, with guest speakers from Nestlé, Diebold Nixdorf and Yara.



  • 10:00 Welcome and introduction by Rob Beijleveld & Joris van Oers
  • 10:05 Customer case part 1, followed by discussion
  • 10:45 Customer case part 2, followed by discussion
  • 11:25 Conclusion
  • 11:30 Session ends

*Central European Time


Bart Kerkhofs – Director IT Services & Operations EMIA – Bridgestone

Bart Kerkhofs started his career at Procter & Gamble and found his way via Hewlett-Packard where led several Multi-National and Public Sector Accounts to Bridgestone. Now at Bridgestone he is responsible for IT Service & Operations across the EMIA region and co-leading the transformation to a Digital Operating Model.
Bart is passionate about working globally and has spent much of his career outside of his native country Belgium, working and living in the Philippines, Netherlands, United Kingdom and Germany. He enjoys life, family, traveling, running, classic cars and the occasional game of golf.